4 Steps to Finding Your Niche as a Virtual Assistant

Let’s be honest: Finding your niche as a Virtual Assistant can feel overwhelming.

So, if you’ve found yourself asking, “What should I even offer?” then know that you’re not only in the right place, but you’re not alone.

One of the biggest hurdles for former teachers transitioning into VA work is figuring out what niche to land in. It’s not because you lack skills (trust me, you’ve got plenty). It’s because, as a teacher, you’ve been expected to do everything—from lesson plans and tech troubleshooting to parent emails and hallway mediation.

And now, you get to choose.

That freedom is empowering… and a little daunting.

I get it because I’ve been there, and now I’m here to help you figure it all out.

Step 1: Start with What You Know

Before you start Googling “best VA niches” or trying to cram yourself into a service you’ve never done before, take a minute to look at what’s already in your toolbox.

Think about:

• What tasks came naturally to you as a teacher?
• What parts of your day did you actually enjoy?
• What tech tools were you already using in the classroom?

Did you love creating slide decks and organizing content? You might be perfect for course creation support.

Were you the go-to for all things Google Drive or helping others with tech? Consider tech VA work or systems support.

Did you find yourself creating cute graphics or Canva presentations on your lunch break? There’s a niche for that, too.

Step 2: Think About the People You Want to Support

Your niche isn’t just about what you do—it’s also about who you serve. Which is arguably more important than anything.

Do you want to support other educators? Small business owners? Coaches? Therapists? Creatives?

You don’t have to have it all figured out today. But asking, “Who do I feel drawn to helping?” can help you narrow your focus and speak directly to that group in your marketing.

You’re much more likely to stick with your VA business long-term when you genuinely enjoy your clients and believe in their work.

Step 3: Test and Tweak

Here’s the truth that no one in our space talks about enough: your niche can evolve.

You’re a human running a business. Who you are right now is going to be wildly different in five years, so how could you expect your work to stay the same?

Maybe you start as a general VA and figure out along the way what you don’t like doing. That’s valuable information.

Or, maybe you focus on calendar management and administration tasks. If you end up hating it, you adjust as needed.

Whatever you choose, know that you’re not locking yourself into anything forever. You’re just giving yourself a starting point.

Choose a niche that makes sense for where you are right now—one that feels aligned with your strengths and interests—and allow it to grow as you gain experience.

Step 4: Trust That You’re Already Qualified to be a Virtual Assistant

I’ve said it once, and I’ll say it again: Teachers make incredible VAs.

You’re organized, proactive, tech-savvy, and used to juggling 32 different personalities before 10am. The skills are there—you just need to package them in a way that business owners understand.

So if you’re sitting there thinking, “But I’ve never done this for a client before,” remember: you have done it—just in a different setting. And that experience counts.

If you’re craving more information, I’ve got tons of tips on my Instagram, too!

Ready to Take the Next Step?

If you’re feeling stuck trying to choose a niche—or just want a clear, simple path from burnt-out teacher to confident virtual assistant—I’ve got something just for you.

👉 Teacher to VA Training: My 5 Simple Steps is a free training where I walk you through the exact process I used to go from the classroom to full-time VA work.

You’ll learn:

• The most important mindset shifts to make as you leave teaching
• What services you can start offering right away
• How to find your niche and your first client

No fluff. Just real, actionable steps to help you move forward with clarity and confidence.

Click here to watch the free training and take your first step toward a life beyond the classroom. ✨