As if starting your business as a Virtual Assistant isn’t scary enough, there’s one additional piece I’ve noticed that sends some of my students into a tizzy: how to market yourself online as a virtual assistant.
As a Virtual Assistant, your fabulous face is the brand.
This means that there’s a little more vulnerability when it comes to managing, creating, and executing content. If you were to be in charge of marketing an agency of 100 people, putting your face and likeness out into the world would seem less daunting. But as the business owner and sole Virtual Assistant, you’re the star.
For some of you, this is out of your comfort zone. But hear me when I tell you: It’s going to be okay.
Being at the center of your marketing materials doesn’t have to be scary. You’re an expert at what you do; otherwise, you wouldn’t be starting your business, right? As you start to build out your marketing strategy, I’m confident that your prospective clients are going to be so excited to hear all of the value and insights you have to offer.
So how do you, as a new business owner and extraordinary Virtual Assistant, start to get the word out there? Here’s how to market yourself online as a Virtual Assistant.
1. Create a Social Presence that Mimics a Portfolio
I created my Virtual Assistant Instagram account with my clients in mind. Since social media is part of my services, my feed needed to look professional while also being aesthetically appealing.
The best way to do this is to identify your brand colors. A cohesive feed with consistent colors is easy on the eyes and shows clients that I understand social media and could create similar results for their feed. But here’s the thing: Even though I intentionally curated my account to look a certain way, I still created content and wrote captions that looked and sounded like me.
Your feed might attract eyeballs, but your words will turn them into followers and even clients. So speak authentically, create content that is true to you and resonates with your audience, and don’t be afraid to let your personality come through.
2. Build a Website You’re Proud Of
I made a TikTok about how to start a Virtual Assistance business and said to create a website and social media. I received a comment that said, “But why would I need a website if I had social media?”
My response was something to the effect of, “Well, because it’s 2024?” But in all honesty, one does not negate the other. And if I was starting from scratch, I would prioritize a website over social media, especially in the beginning. Think of your website as your business’s digital home. Your services, offerings, testimonials, etc. all live here, and it allows your clients to see exactly what you’re about, the value you bring, and more importantly, a clear call to action on how to get in touch with you.
If web design or copywriting isn’t your forte, I’d highly recommend outsourcing this. It’s an investment that you will see a clear return on, especially if you communicate your vision clearly to the writer or designer.
3. Offer Services in Exchange for Testimonials
When I started my business, I offered business owners a service of their choice in exchange for a testimonial. Testimonials are a form of social proof, and prospective clients want to know what others’ experience working with you has been like. In addition, it shows a strong track record for you, alleviates the appearance that you’re a new business owner, and adds a vote of credibility and confidence to your website.
Yes, this means you are working for free. But guess what? That free service may turn into your first contract. Never underestimate the power of tapping into your network and offering value for a low-stakes exchange.
Here’s a script you can use to reach out to a business owner:
Hi [NAME]!
I’m [NAME], a new Virtual Assistant based out of [STATE]. I’m in the process of getting my business off the ground and was wondering if you’d be interested in receiving [SERVICE] in exchange for a testimonial. I’ve been a big fan of your [PRODUCT/SERVICE] and would love to add even more value to your customers through [SERVICE].
Let me know if this is something you’re interested in and I’ll set up an introduction call.
Talk soon,
[NAME]
Marketing yourself as a Virtual Assistant may seem overwhelming at first, but with the right strategies, it can become one of your greatest strengths. By creating a strong social media presence, building a professional website, and leveraging testimonials, you can effectively showcase your skills and attract clients. Remember, your unique experiences and authentic voice are your most valuable assets. Embrace the journey, and soon, you’ll see your efforts pay off as your business grows and thrives.
Want to explore Virtual Assistant courses? Join Educators Exit or sign up for the waitlist for Next Level VA, my brand-new coaching program for existing Virtual Assistants ready to take their business up a notch.
