Starting a Virtual Assistant side gig is a great way to explore the job, make extra money, and safely transition out of your 9-5.
When I started my career as a VA, I was still working full-time as a teacher. I knew I was ready to leave the classroom, but I wanted to make sure I was financially set up for success before I *officially* took the plunge to become a full-time VA.
Because my time was limited, I set my business up very intentionally.
I was specific with who I worked with, when I worked, and the services I offered. I wanted to make sure I wasn’t totally overwhelming myself, could still show up as the teacher my kiddos deserved, and provided quality services to my new paying clients.
So how did I do it?
Well, this blog is completely dedicated to sharing my secrets for success—and giving you the tools you need to avoid burnout and start your VA side gig.
Let’s get into it.
Tip 1: Choose a Few Services to Offer
When you’re starting your Virtual Assistant side gig, it’s important to focus on the quality of your services vs. the quantity.
If you LOVE copywriting, focus on services that reflect your skills. Offer to write blogs, newsletters, and social media captions for clients.
If writing is your enemy but you’re obsessed with organization, build out your services to be more project management and admin-based.
The beauty of creating a Virtual Assistant side gig is that you’re in charge. Don’t feel pressure to offer a menu of services just because someone else’s offerings may be more extensive.
In the beginning, focus on what you’re good at. There is no shame in offering fewer services, especially when your time is limited. As you continue to grow your business and feel confident in your processes, then you can consider adding additional offerings.
Tip 2: Batch Your Social Media Content
Instagram has been the most successful platform for me to market my business and course. Rather than trying to keep up with every single platform (you’re only human!), I’d recommend—just like your services—to choose a limited number to focus on.
Video content continues to be king because of its reach and popularity, and as someone who has seen incredible benefits from it, I would completely recommend prioritizing video over static posts.
Maybe you commit to posting three reels a week and repurpose them for TikTok. Better yet, dedicate a few hours on a day when your workload is lighter to creating content. That way, everything is scheduled to go during the work week, and you don’t have to stay up late creating and editing.
Speaking of Instagram, DM me SIDE GIG, and I’ll send you some even more info to help you get started!
Tip 3: Reach Out to Your Dream Clients
This may seem overwhelming. But you’re a new business owner and believe it or not, clients will not know who you are at first.
When a friend of mine (and former teacher) started her website copywriting business, she emailed 20 businesses in her area, introducing herself and offering discounted services.
A few responded. Majority didn’t.
But she booked two fabulous clients. She still works with both of them today. Here’s what she emailed:
Hi [CONTACT]!
My name is Gabby Tremblay, and I’m a copywriter based here in Columbia, SC. I recently launched a copywriting business and am looking to expand my portfolio. Because I’m still getting my business off the ground, I would love to offer discounted copy services for [BIZ NAME]!
This could include copy for blog posts, social media posts, landing pages, newsletters, or anything else you may need from a marketing perspective.
If you are interested, I am happy to draft something for you! I’m available to discuss this further today or any time next week.
Feel free to call or text me at [NUMBER] if you have any questions I can answer for you. Thank you for taking the time to read this!
Pick 10 clients you would love to work with and then reach out to them.
Maybe one or two will respond. If they don’t, that’s okay. Don’t get discouraged. Just keep knocking on virtual doors.
Tip 4: Get Your Contracts in Order
As a new business owner, even working as a VA on the side, you need to make sure your contracts and policies are airtight.
In Educators Exit, I have an entire module dedicated to all the legal steps you have to take, from filing your LLC to creating contracts that keep you protected.
Learn from my mistakes: It’s always better to over-communicate with clients and be incredibly clear on deliverables than leave them guessing.
One way to keep files and processes organized is to use a dedicated CRM.
I use Honeybook to keep track of clients, invoices, and contracts. This is what works for me. Another CRM service providers love is Dubsado.
Do your research, take advantage of trials, and find the system that works best for you.
Tip 5: Find a Community
Building a side business can sometimes feel lonely, but there are so many community resources online that can help you feel connected.
I built Educators Exit not only to help burnt-out teachers build a business they love but also to give them a support system to help them navigate life as a VA. Entreprenista is another great resource for female entrepreneurs to connect, ask questions, grow their book of business, and have a safe space to truly grow as a business owner.
If you’re looking for in-person networking groups, make sure to check out options in your community.
Setting up your Virtual Assistant side gig to be successful takes some thought and intention, especially as you lay the foundation to build a business you love. But with these tips, I hope that you have a steady jumping-off point.
As your VA bestie, I’m always a message away. Seriously…DM me SIDE GIG on Insta, and I’ll send you even more deets to get started.
